Human-centric design that engages, converts and delights.
I’m a Certified UX Specialist & Product Designer, helping companies and teams deliver impactful designs with measurable results.
Throughout my working experience, I have had the chance to contribute to developing, growing, and evolving many digital products worldwide that demonstrated a positive impact on both business goals and users' needs.
Throughout my working experience, I have had the chance to contribute to developing, growing, and evolving many digital products worldwide that demonstrated a positive impact on both business goals and users' needs.
Explore opportunities. Design, test and repeat!
I follow a holistic approach to design, and my work methodology is flexible enough to accommodate each project's requirements, team's features, and constraints.
I advocate for an iterative, data-driven design process that validates all assumptions earlier and often through user research and testing.
I advocate for an iterative, data-driven design process that validates all assumptions earlier and often through user research and testing.
Product Strategy
Debrief of the product vision. Identification of the business goals, opportunities and key differentiators.
Scope, roadmap and success metrics definition.
Scope, roadmap and success metrics definition.
product Design
User research, information architecture and content strategy. Exploration and consolidation of the look, tone and feel of the product. Building or maintenance of Design Systems and UI Libraries.
test and monitoring
Check on the performance of the product against the initial goals, fix issues and work on enhancements.
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I'm currently an independent UX contractor Outwitly, and during the last decade I've worked as consultant for numerous companies worldwide - supporting the business with short-term Design initiatives or integrating UX/UI teams for long-term contracts.
I ally my singular life & work experience, training, and skills to concept, design, and enhance products that may benefit humans, empowered by the best technology usage.
I value transparent communication and a nourishing work environment. People who have previously worked with me say I'm a reliable coworker who never misses a deadline and easily overcomes challenging constraints to unblock and empower the team's full potential.
During my spare time, I love to engage in activities that promote physical well-being and inner peace: you can find me practicing yoga, pilates, or tai-chi. I also enjoy learning new things and expanding my knowledge through studying, reading, and writing.
I ally my singular life & work experience, training, and skills to concept, design, and enhance products that may benefit humans, empowered by the best technology usage.
I value transparent communication and a nourishing work environment. People who have previously worked with me say I'm a reliable coworker who never misses a deadline and easily overcomes challenging constraints to unblock and empower the team's full potential.
During my spare time, I love to engage in activities that promote physical well-being and inner peace: you can find me practicing yoga, pilates, or tai-chi. I also enjoy learning new things and expanding my knowledge through studying, reading, and writing.
Together we create.
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Autonomy and Proactivity
Commitment and Reliability
Adaptability and positive attitude
What others say
It was an absolute pleasure working with Diana.
Extremely responsive to questions and support, advocates for iterations and user testing for consumer feedback, and produces high quality work.
– Jared Becker, Digital Product Lead at Purina
I highly recommend working with Diana.
She has exceptional skills in both UX and UI design, and was a valuable asset to our app project team.
She has a great understanding of user needs and is able to translate that into intuitive and visually pleasing designs. She is also very communicative, responsive and a great collaborator who helped us to achieve the project's goals on time and budget.
She has a great understanding of user needs and is able to translate that into intuitive and visually pleasing designs. She is also very communicative, responsive and a great collaborator who helped us to achieve the project's goals on time and budget.
– Eric Zhu, Lead UX Designer
Diana is an excellent professional.
It was a pleasure to work with her even if it was for a short time. With her mindset geared towards to best performance, best practice and best user experience, she is proactive and creative. She understands perfectly the client's needs and she is always updated regarding design and frontend concerns. She is a UX designer that I strongly recommend.
– Andreia Pacheco, Software Engineer